Tim Soulo of BloggerJet increased his conversion rate by 300 percent by upgrading his content. Surprisingly, he didn't offer lengthy content or a detailed set of tools. Instead, he simply offered to share his secrets.
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Just the subject of the email. That's all.
But it worked. People know Rand Fishkin as a top marketer and wanted to know how Tim successfully got him to return the email.
If such a simple content upgrade can increase conversions by 300 percent, imagine the results you can get with something a little more extensive.
ChordBuddy also has excellent results using content upgrades to increase conversions. You can see one here:
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This one is also very simple in design. It also comes with a discount, which makes it even more attractive to readers. This website converts almost 3 percent, making it an excellent example.
Then there's Neil Patel, who needs no introduction. He used a content upgrade on his blog and saw fusion database an increase in email collections of almost 37 percent.
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Frequently asked questions
A. Offer valuable content upgrades or lead magnets, such as e-books or checklists, in exchange for their contact information. Additionally, you should implement clear calls to action (CTAs) in your posts that encourage readers to take specific actions, such as signing up for your newsletter or downloading a resource.
Q2. What are content upgrades?
A. Content upgrades are additional resources related to a blog post that are offered in exchange for an email subscription to provide more in-depth information. They typically include downloadable resources such as templates, checklists, or exclusive videos that are directly related to the topic of the blog post.