Faucet drips may not sound very exciting, but an email drip campaign can generate conversions, build relationships with your subscribers, and better sell you more products.
That's always a good thing, right?
However, email drip campaigns only work if you design them with your audience in mind and fully understand your goal.
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We'll share a ton of information to help you become a better email marketer. Whether you've never set up email drip campaigns before or have been sending them for years, they 'll help you generate more conversions and ultimately sales.
Let's jump.
What is an email campaign?
An email drip campaign is a series of emails you send to a segment of your email subscribers over a period linkedin database of time. For example, you could send six emails every Monday for six weeks.
In an email campaign, your goal is to achieve something. In other words, you are nurturing your prospects to the action you want them to take.
This could be attending an upcoming webinar, purchasing your product on launch day, signing up for your membership site, or starting a free trial of your SaaS subscription.
You could also have 10 email drip campaigns running at the same time to different email list segments . One drip could be aimed at your early-stage prospects who are just learning about your business, while another could be aimed at people who have purchased more than three of your products.
Feel free to segment your email list as much as you want. It helps you target your audience with the right message at the right time.
Back to email drip campaigns. It's important to know that you're "dripping" information to your subscribers in short emails.