37% of industrial companies see digital platforms as an opportunity for their company (source: Bitkom). However, so far only about a third of B2B companies sell via marketplaces (source: ibi research).
Digital marketplaces are an important component in B2B e-commerce.
Jens Stolze, creative360
Digital platforms (or marketplaces) have been a driving south africa phone number list force for years. The development in 2020 in the wake of the pandemic has generally increased user behavior towards online shopping. This means that existing B2B e-commerce strategies need to be questioned and (new) marketplace strategies developed if necessary.
This raises the following questions for the B2B e-commerce strategy for your company:
Does my company have an online shop? If so, how do I supplement this by using marketplaces such as Amazon Business? If not, do I set up my own online shop for my company? Or do I rely exclusively on established marketplaces to sell my products online? And if such platforms are used for future sales, how does this change my online marketing planning? And do marketplaces offer me access to new customer groups that my company has not yet reached?
E-commerce is a topic that very few B2B companies can ignore. Digital marketplaces are becoming increasingly important for their own e-commerce strategy. And the marketplaces offer great opportunities for sales. If you don't have a strategy yet or are thinking about renewing it, you now have further reasons. The precise weighing up of opportunities and risks is the benchmark here.