Okay, so now that you’re familiar with calculating the number of leads generated, how can you find a quick and easy way to measure conversion rates on your sites and marketing channels?
Here are some tips to improve your analytics strategy, increase lead value, and drive revenue growth:
1. Set up tracking with Google Analytics
Google provides many granular options for measuring digital marketing success , including various key lead conversion metrics . Getting started involves a few quick and easy steps.
2. Include various conversion tracking events in your sales funnel
When using most analytics tools, you will need to identify the tracking page or event, so try to identify your conversion goals as early as possible.
3. Use your tracking data
Your marketing team can use your conversion rates to develop strategies and create useful insights for your brand.
Review your data at least once a month to see what's working well and what needs to be improved doctor database in your marketing campaign.
What has a good lead conversion rate?
This question sounds complicated to answer because it varies greatly between industries.
As a general guideline, the average landing page conversion rate across the industry is 4.3% .
However, high-performing marketing teams can expect to achieve conversion rates of up to 18%.
Lead conversion rate measures the percentage of potential customers (leads) who take the desired action and become actual customers. It primarily focuses on converting leads into customers.
On the other hand, customer conversion rate refers to the percentage of website visitors or potential customers who convert into paying customers. It considers the bigger picture of converting any type of lead, whether a lead or a random website visitor, into a paying customer.