call-to-action phrase
The importance of call-to-action phrases in digital marketing cannot be underestimated. These phrases are crucial in turning website visitors into leads and customers .
A potential customer has engaged with your business in some way, such as signing up for your email list. On the other hand, a customer has gone a step further and purchased and invested in your product or service.
While website traffic and engagement are great, conversions are what really drives success on your customer journey. That’s why you need to think carefully about your call-to-action phrases.
Call to action statistics and interesting facts
Before we discuss tips and strategies, let's explore a few call-to-action facts and statistics that show how important CTAs have become:
Adding CTAs to videos can improve click-through rates by an incredible 380% .
Personalizing CTAs can increase their performance by 202% compared to basic CTAs.
Calls to action with more white space and less visual clutter can increase conversion rates by up to 232% .
Including an arrow to the CTA button can increase click-through rates by 20% .
Considering these facts, how do you choose the best call to action phrases for your content?
What does a call to action mean?
A CTA, or call to action, refers to a prompt or instruction that aims to elicit an immediate response or encourage immediate action from the audience.
Calls to action are typically used in sales and marketing to guide users to take an action that is beneficial to the business.
This could be signing up for your email list, purchasing a product, or following you on social media.
In most cases, a CTA comes as text on a button. This way, it draws attention to itself and incorporates anchor text into the link.
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Different types of CTAs and how to use them effectively
Use CTA tools to achieve better results
The Importance of Good Call-to-Action Software for Your Website
Using the right call-to-action tools increases the effectiveness of your marketing campaigns.
AI-powered CTA generators like Writesonic, Jasper, and Copy.ai provide advanced features to help you engineer database create compelling and optimized CTAs that will resonate with your audience.
These tools analyze user behavior and preferences and suggest high-converting call-to-action phrases tailored to your goals. Implementing CTAs into your website will be even easier with call-to-action software like Hello Bar.
With Hello Bar, you can automate your marketing efforts and convert leads and customers without actively working.
Hello Bar also allows you to create floating bars and exit-intent pop-ups , and utilize other dynamic means that can help grab visitors' attention and increase conversion rates .