A user journey map can be easily adapted to the B2B world by focusing your efforts on those who make the decisions related to your product within their respective companies.
A comparison of Customer Sales Map and Sales Funnel
As you can see here, there are clear differences between the customer journey and the sales funnel, but they are also closely related.
Use the customer journey map to get to know your leads and customers better. This will help you make your sales funnel more successful.
This is important before you start with the Customer Journey Map
Before you start, you should know one thing: your result will be significantly influenced by the way you approach the creation of the customer journey map.
If you start with the intention of supporting certain areas of your business hong kong telegram data (e.g. your writers, designers or front-end developers), you may end up only seeing parts of the customer journey and missing many important aspects.
It is better to want to help your leads and customers from the beginning and not yourself. This way, not only is your whole team on the same page, but you can also maximize the benefit for the company and your customers.
When it comes to gathering customer information, there are two main approaches.
The first focuses mainly on hard facts and quantifiable information such as demographics, conversions, peak purchase times and customer size.
The second approach is more personal and focuses on individual customer experiences. While this information can be harder to analyze, it provides a more accurate picture of what your leads and customers experienced before they landed on your doorstep, giving you a more comprehensive picture of the bigger picture.
The solution? Simply combine both methods.
Those who focus only on analysis tend to quickly misinterpret data.
If you rely entirely on anecdotes, you cannot reliably analyze sources of error or predict failures.