So it is clear: companies are becoming increasingly diversified in their customer communication efforts.
Data for advertising in customer relationship management
Quality over quantity
"As customers expect greater consistency and recognition from brands, companies that prioritize communicating new offers and products to existing customers can improve their relationships with those customers and further increase brand loyalty in 2019."
Suzie Blaszkiewicz, Senior Content Analyst at
A well-made newsletter with a great title and great presentation that meets customer expectations and offers or content that provide real added value has an excellent ROI. Not only can products and services be advertised this way, india telegram data but your own brand is also better remembered by customers, and regular contact creates a real customer relationship.
The most frequently addressed topics in such company newsletters currently include offers (34% of respondents cite them as the most common reason for contacting customers) and new products (28%). Suzie Blaszkiewicz explains that "customers increasingly expect greater consistency from brands," which is mainly achieved through stronger communication and a greater focus on the company's own products. In this respect, the focus is currently on the value of the products.
In addition to the high quality of the content, a high level of regularity in contact is also evident. 31% of respondents said they contact their customers weekly, and a full 37% do so once a month. No matter what rhythm you choose, you should stick to it. Your customers have not just subscribed to your newsletter. If you want to stand out, the best way to do so is through reliability and quality; these characteristics increase loyalty.