Compared to a PPC campaign, you get fewer leads at a higher price. However, each lead has already been pre-qualified by a third party, saving the sales team a lot of work.
As with PPC, certain requirements should be met before a PPL campaign:
Setting an (average) price per lead
A functioning sales team
The information you get from PPL leads is certainly exciting, but it's important to iran telegram data remember that there's only a limited marketing budget behind it, so you need to think carefully about which leads make financial sense.
To determine the average cost per lead, you should first consider how much you are willing to spend to acquire a customer.