Return on Marketing Investment (ROI) is the overall effectiveness of your website's advertising spend.
The number of impressions of an advertisement and clicks on it.
Cost per click (CPC).
Number of leads and cost per lead (CPL).
Cost of one new customer (CAC) or one order from the site.
If your digital marketing strategy includes a large number of different web tools, then you should also include end-to-end analytics .
This is a summary of statistics for all types of promotion, which gives czech republic phone number list an understanding of which traffic source was the most effective. End-to-end analytics also helps to find ineffective tools and abandon them. You can collect such statistics manually, or you can automate the process using a special service.
Digital marketing is a set of tools, technologies, approaches and methods that allow you to promote your business in the digital environment. Unlike Internet marketing, digital marketing also uses solutions at the junction of online and offline. For example, QR codes or digital TV.
The main advantages of digital marketing are measurability, quick response and the ability to automate many processes. The main disadvantage is the current legislative restrictions, because all advertising on the Internet is regulated by relevant legal acts.
The main goal of digital marketing is to increase sales. This type of promotion also allows you to increase brand awareness, improve the company's image and attract new consumers.
The main tools of digital marketing include search engine optimization of the site and user capture forms, paid Internet advertising, SMM, mailings, and promotion through mobile applications.