Digital Marketing Strategy Fundamentals: The Building Blocks

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Think about how much time you or your friends spend online. From scrolling through your phone to watching the latest series streaming on Disney+, a large percentage of our days are spent online. Every platform your potential customers access is a potential marketing opportunity for you.

Email? You can reach them there. Checking Facebook? It can be incredibly effective for digital marketing. Google searches? There are paid and organic options that can get you in front of the eyes that matter most.

You need to be able to compete online. Not only are digital channels effective, but your competitors are already there, stealing potential customers from you. Plus, most of your potential customers expect a decent online presence from your company these days.

And there are many other reasons why you should add digital marketing efforts to your to-do list.

Firstly, it is a very cost-effective venture, with low or no start-up costs. Digital marketing is cheaper than traditional marketing channels. Not only that, but you can reach a specific global audience much more easily.

Imagine you're trying to launch a global TV or print ad. Not germany whatsapp number data only will you spend a lot more money, but you'll also be reaching a lot of people who aren't in your target audience.

When you market through digital channels, you can personalize the ad experience. Many platforms allow you to target specific demographics, showing your content to people based on their age, gender, geographic location, interests, job title, and more. The days of broad advertising are over. People today want a more personalized experience, and digital marketing is the way to give it to them.

The results of digital marketing are also highly measurable. When you make a TV or radio ad, you have no idea how many people heard it or what percentage of your new sales came from those platforms. However, digital marketing allows for complete transparency with real-time data that will show you exactly how many people saw your ad, clicked on it, and converted.

Finally, digital marketing has huge ROI potential. Email marketing alone has an average ROI of 4,400% . While billboard advertising has an impressive average ROI of 497% , email marketing efforts can generate nearly ten times that amount.

Although digital marketing strategies may seem complex on the outside, they are made up of building blocks that create a strong and solid marketing plan.

Let’s go through some of these big building blocks of digital marketing one by one.