Much has been written in recent years about the use of social media and how you as an organization should deal with it. Many companies still struggle with the question of how to strategically implement social media within the current policy frameworks. Everyone knows the stories about identifying target groups, the place of social media in an organization, the importance of a social strategy, channel choices, etc. But how do you translate this into practical implementation of
In this practical case I discuss the most important steps we have taken at Roompot Vakanties over the past 1.5 years to implement our social media strategy in a successful, strategic, integrated and internally supported manner within the organization.
Listen and analyze
That's where it all starts. It's important to know where, what and how your brand is turkey telegram data being talked about. Therefore, do research on macro, meso and micro level to then determine what (online) presence there is. What is the ratio in channels (compared to the competition)? What is the sentiment ? Which topics are coming up on which platforms and in which period? Analyse the activity of the target group and work this out in a clear analysis. What do the fans think of this and how can these findings enrich the social media strategy?