The marketing funnel must be aligned with the sales objective

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If there is no marketing performance indicator that can be directly linked to sales results, then the goals of the marketing and sales teams are simply not compatible and cannot be integrated.

This boils down to the fact that both will be using their resources for different things, which means that the company's real objective, which is to generate more income, may not be achieved in the planned time.

5.-
This is a very simple idea, however, it is not always put into practice in the daily operations of companies.

You often see marketing teams generating leads and “doing their part” but bahamas phone number list sales teams saying those leads are useless.

The only way for the marketing team to focus on generating leads that sales representatives can close is if their results are completely linked to sales conversions .

This is made easier by using software that allows individual monitoring of each opportunity, as well as overall results.