At SEMrush we introduced a “Hybrid” format a couple of years ago

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Yes, our speakers, guests and even hosts are part of our target audience and we want to turn them into loyal friends.

This is, of course, Influencer Marketing .

Webinars are extremely powerful tools in influencer marketing that are often and unfortunately underutilized as I have already discussed.
Having said all of the above, let's now return to the original question about new formats and trends.

This new format generally includes 4 participants: host, speaker with a short 15-minute presentation and 2 invited experts (without presentation).

I define it as hybrid because it has 2 typical mixed formats: classic 1-speaker belarus phone number list presentation and classic panel discussion.

The name "Hybrid" was given to the format by Bob Ruffolo , the story is that they prepared a webinar for us with him and when I explained the format to him, Rob immediately said: "Ah, hybrid format", and that's how the name was born.

I thought this format was ideal because it allowed us to break the monotony of a long presentation, bring in different approaches and make a spectacle out of a classic webinar, the boring kind I already told you about before.

But I was wrong, because the initial audience reaction was 50/50.