Creativity in B2B and Industrial Marketing: an opportunity beyond communication.

[suchona.kaniz]

Marketing and creativity are closely associated concepts, but creativity, in B2B and industrial environments, is excessively linked to communication, neglecting other types of applications that are more differential today. Strategically, Creativity in B2B and Industrial Marketing can be a great opportunity to attract clients, manage, retain talent, solve problems, but above all, to adapt to change.

Today I want to share with you why and in what specific aspects israel telephone directory I consider Creativity in B2B and Industrial Marketing as an opportunity beyond communication.



The idea for this article was born in my day-to-day work as a B2B and Industrial Consultant and Mentor, where one of the things I most actively promote among my clients is to SOLVE with creativity. Strategically, in my work with them, I consider it my best tool to stimulate them to; connect with people, solve problems, differentiate the brand, create audiences, develop products, stimulate them intellectually but above all so that they adapt better to the moment, needs and CHANGES of THEIR clients.