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Explaining how to obtain good data on metrics would make a complete encyclopedia of content marketing.

But here are some general tips that I hope you find useful.

If an entry receives few visits
It could be because the content does not respond to the interests of users, the title is not attractive, the SEO is not well done, you have not disseminated it enough... or a mixture of everything.

To fix this, make sure the topic gets enough searches, the KW is well-crafted, and the content is engaging and provides value.

Good dissemination on social networks or content aggregators will also be very helpful.

In addition to focusing on attracting new users, you can also try to increase repeat visits.

In this post you will find some ideas on how to do it.

To increase the time spent on the page,
Make your content longer and add some links to other related posts of yours.

Consider including a video and/or a plugin that displays “related posts” at the end of the post.

Good user experience and the design of your site are also important.

Have you noticed that your content is not shared enough?
Make sure your share buttons are working properly and encourage users to share them on your post.

If it doesn't work, you haven't managed to excite them with your content, give it another try!

To get more links
There are countless Link building strategies .

Two of them, very simple, which are the ones that work best for me, are writing guest posts and creating infographics that are as attractive as possible.

Good infographics usually get a lot of links.



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To make your articles appear more often in search results
Investigate those searches!

Content Analyzer shows you the top 5 searches that have resulted in your content appearing in search results over the past month.