What do you think it's like to work at Google?

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Speeches (not isolated stories) are a way to communicate to consumers, audiences, people, investors, media and other companion animals who you are and what they can expect from your company.

From this perspective, it makes sense to apply storytelling to corporate culture so that employees and investors see reflected in it the same values ​​that make the brand relevant to consumers.

To give a well-known example.


Pay attention to this video.

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It doesn't seem like the kind of company where employees are rewarded solely for their results and where warming the chair is their leitmotif, does it?

Rather, you might deduce that at Google, new ideas, mistakes, madness, independent projects and failure are accepted as currency.

What would be a contradiction would be to project an innovative and parallel-thinking discourse and then constrain employees to adhere to a schedule without giving them the opportunity to expand their creativity.

But, in addition to embedding the brand's communicative discourse in the company's culture, corporate storytelling has other advantages:

Get all employees pulling in the same direction , creating a costa rica phone number list strong company culture.
Increases engagement of both employees and management.
Provides a clear vision of the type of organization for new employees and potential partners and investors.
It reduces talent drain because it increases employee engagement with the company .
Attracts new talent that identifies with the type of business culture being projected.
And so on.

In short, corporate storytelling brings the story of the brand, the organization and the company to life.