The corporate messenger has protected spaces for different teams

[Joywtome231]

You can learn more about business management strategies in the Telegram channel "Businessovochnaya" . We invite you to subscribe to regularly receive useful materials for entrepreneurs.
Types of Pivot Processes
Pivot increase
Pivot growth is carried out when they want to make one of the elements of the product the main one. The company or startup focuses on the key function that brings the most income. This function is singled out, and an independent product is developed on its basis, changing the concept.

For example, zoom in pivot was made by the company "Business Solutions". Initially, the company developed an exchange for advertisers and bloggers. There was an idea to unite advertisers and bloggers around the world on one platform.

Then advertisers, for example, from Japan could order advertising from bloggers from New York. Partners would conclude deals and pay for them within the service. The team began to develop this platform. They already made a messenger for communication between bloggers and advertisers, but in 2020 the strategy changed.

The company decided to move on to developing a corporate messenger for two reasons:

after research it became clear that such a product would be more in demand than a platform for advertisers and bloggers;
the platform for communication was already ready.
Therefore, the messenger core on the platform was redesigned into a corporate messenger, and that is how Compass appeared . Now it is the company's main product.

Try Compass Messenger

Currently, , video calls, threads, and guest access. An on-premise portugal phone number list solution has been developed for installation on the company's server, as well as versions for mobile devices. The messenger is free for the first ten people on the team.


Pivot reduction
This turn is based on the transformation of the initial product into a multifunctional one. That is, the previous one becomes part of a new, larger one. Such a pivot is made if there is a need for a more comprehensive solution on the market.

There is a tendency to create super apps now — services, applications, within which you can perform many different actions. For example, if earlier the T-Bank application was intended only for financial transactions with cards or investments, now you can find anything in it:

buy airline tickets and book hotels;
buy clothes;
play games;
watch video;
keep an eye on the posters, etc.
Thus, the company transformed a financial product into a platform for investments, shopping and entertainment.