Speed, the key to change

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Especially in family businesses, the speed of change is another key element.

In this type of company, as in the rest, getting ahead of the competition is the crux of the matter.

Among other things, digital transformation means closing the gap between your business and customers in terms of experience and operational efficiency.

Today, 90% of data is not used in real time, but rather a posteriori, making data intelligence one of the critical areas for improvement in all businesses, including family businesses.

Identifying information about competitors, customers and the business itself thus becomes a priority in order to translate data into operational response capacity.

In the long run, for family businesses, investing in customer czech republic phone number list experience is more profitable than acquiring new customers (about 700% more, to be completely precise).

Which brings us to another piece of advice for this type of company with its own characteristics: only 37% of consumers feel connected to their preferred brands.

Either customer experience is a priority for family businesses, or they will lose the digitalization battle.

There is no way around it, things are like that and family businesses must accept it.