Learn to talk to your audience

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To make your social media profile consistent, create guidelines for the type of images you want to share, the type of humor, type of language, and the way you want to structure your sentences.

For example, if you go to Red Bull's YouTube profile, you'll see the following video pinned to their bio, featuring people doing BMX (bicycle stunts) around Dubai's most famous landmarks.

Red Bull doesn't sell an energy drink, it sells the adrenaline of people who practice high-risk sports.

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Red Bull's branding always takes into account the target audience it wants to address, transmitting authenticity, personality and energy.

2.-
If you were a dentist, you would describe surgery to your patient very differently than you would to a coworker.

The same thing happens in the different social profiles.

When you know your audience well, you know how to talk to them on social media.

Your communication on social media must be as personal as egypt phone number list possible so that your audience feels comfortable.

It's important to be transparent and honest, describing on each social network what your audience wants to hear about your brand.

Determine what your audience likes and needs on each social profile and speak directly to those needs.

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3.- Share your story
Stories captivate audiences because a well-told story is exciting and humanizes your brand.

Stories are a surefire way to connect your brand with your audience.

The Danone brand has updated its logo to commemorate its 100th anniversary and in its bio it shares a brief, engaging story that attracts its target audience.

The story explains how the founder of the company, who called his son “Danon” as an abbreviation of Daniel, combined his son’s name with the number “one” to define the name of the brand.