3. Promotion and sales strategies. In B2B, all strategies are aimed at demonstrating expertise and closing buyers' problems. Therefore, companies need to create personalized offers, pay attention to content marketing , share cases and customer reviews. In B2C, marketing is aimed at a wide audience. Therefore, mass advertising campaigns are used for promotion. At the same time, marketing costs in B2B and B2C heavily depend on the market niche.
4. . In B2B, purchasing decisions are made by several people. Managers at different levels of management participate in the discussion, they think about how the chosen solution will help the company. This should be taken into account when developing a sales strategy. In B2C, the client buys a product based on personal preferences and needs, but in B2B, the product is complex, so it is carefully studied before buying or ordering.
5. Support and service. The relationship with customers does not end with greece phone number list the sale. They are usually offered service support, technical support, training or ongoing quality service. After-sales service is a key factor in customer retention. In B2C, it is also important for work, but not as much.
Stages of B2B sales
1. Search for potential clients
The first stage of the business-to-business sales cycle begins with finding potential clients. Various methods are suitable for this: participation in exhibitions, using good expert content, paid advertising or an affiliate program. The goal of this stage is to collect the maximum number of phone numbers or email addresses of people who will be interested in the offer.
Let's say a startup has created a service for business. To find clients, they use several tools:
SEO promotion helps bring people to the site and fuel their interest in the service through content.
The site collects email addresses and phone numbers to contact interested people: call or send a letter.
They launch contextual advertising and targeting to interest the target audience and bring them to the site.
2. Establishing contact
The next stage of the sales funnel is to contact the people whose contacts were obtained. They are contacted by phone, in messengers , via mail or in person.