How to create an ecommerce from scratch
SHARE
Rate this article12345(11 votes)
Wednesday, 08 May 2024 11:00
Written by Mariam Garcia
☛ Send to a friend
It's normal to feel dizzy when taking the leap into the digital world.
Community management, e-commerce, payment gateways and digital security are just some of the many concepts that we must understand before deciding to sell online, and yet we are all clear that launching an online store can be an interesting opportunity for any business; an opportunity that you should not give up on.
Table of Contents
Requirements for creating an ecommerce that engages the customer
What it takes to create an e-commerce
Platforms that serve to create an e-commerce
How to create an ecommerce with WordPress
How to create an ecommerce with PrestaShop
Steps to create an ecommerce
Requirements for creating an ecommerce that engages the customer
Years ago, creating your own website or opening an online store required a budget that was sometimes too much to handle and many headaches. Now it is cheaper and infinitely easier even for those new to the world of e-commerce . You don't have to be an expert in web design, online community management, digital advertising or SEO.
However, you do need to develop a number of skills to create a successful ecommerce business for both your online customers and yourselves.
Although each business is unique, it is essential that you review a series of aspects that are common to all of them and that , to a large extent, are “guilty” of the success of every online shop :
Be user-oriented and build loyalty.
The design of your website can always be improved, but customer service must be a priority from the very beginning. Invest time in listening to their demands and opinions. This will make you grow as a businessman and digital entrepreneur and, what is even better, you will improve the satisfaction of your users.
Turn the transaction into an experience for your customer.
Give your customer the best possible user experience. Don't just focus on listening to customers or handling complaints or claims. Dig deeper into the structure of your online store and allow them to navigate your content easily and quickly. Remember that complicated navigation is one of the worst enemies of digital shopping.
Bet on the fusion of online and offline.
And unity is strength. If you have a traditional store, offer your customers a comprehensive service by connecting your catalog to your virtual store. The goal is that ultimately the sale does not depend on the place of purchase.
Build a community.
You need to be able to generate trust and provoke interaction between your visitors. Allow and encourage comments and social actions about your products; use social media to achieve the widest possible exposure and generate your own content about your sector and products.
Work on trust.
Worry about creating added value . Think that, like you, your competition works every day to sell their products. Why would a user buy your product and not another? Show your strengths and fearlessly display all the benefits of your product. And of course, provide secure payment methods .
Entrepreneur organizing her business to sell online
What does it take to create an e-commerce?
Creating a successful ecommerce business involves more than just launching an online store; it requires careful planning and the implementation of several key tools and strategies. Here are the key elements you need to consider:
Clear business plan : Before you dive into the world of ecommerce, it is crucial to have a well-structured business plan. This should include your target market, competitor analysis, business model, financial projections, and marketing strategies.
Ecommerce platform : Selecting the right platform is vital, as it will be the foundation of your online store. There are multiple options that offer different functionalities and you should choose them based on the size of your project.
Reliable hosting : Your website's hosting should be robust and secure kuwait cell phone number , capable of handling high traffic volumes and protecting your customers' information. Consider hosting providers that offer good technical support and guaranteed uptime.
Attractive and functional design : Your store design should not only be aesthetically pleasing, but also functional and easy to navigate. A good design can significantly improve the user experience and help increase conversions.
Secure Payment Gateway : Offering a secure and reliable payment gateway is essential to ensure that customers feel comfortable transacting on your site. Consider integrating multiple payment methods to accommodate your customers' preferences.
Digital marketing will play a crucial role in attracting customers to your store. It includes tactics such as SEO, social media marketing, email marketing, and paid advertising to increase the visibility of your ecommerce.
Efficient customer support : Good customer service can set you apart from your competitors. Make sure you offer multiple support channels, such as live chat, email, and phone, and respond to customer queries quickly and effectively.
Shipping Logistics : Having clear and efficient shipping logistics is key to customer satisfaction. This includes having clear shipping options, reasonable costs, and a simple returns process.
Analysis and adaptation : Finally, it is important to analyze the performance of your e-commerce regularly and be willing to make adjustments. Use web analysis tools to monitor user behavior and adapt your strategies as necessary.
Platforms that serve to create an e-commerce
Choosing the right platform for your ecommerce is a crucial step, as it will directly impact the scalability, functionality, and management of your online store. Here we present a variety of platforms, highlighting their suitability depending on the size and type of project: