What are they doing well?
Black Halo was formed to reach a particular market niche, the high-end market. For instance, their Jackie O dress, which has earned them publicity, has been worn by celebrities like Meghan Markle.
Besides having a specialized market niche, Black Halo’s pieces were made with specific occasions in mind. Therefore, their target audience is even more niche.
Through their Shopify platform, they’ve been able to create a website design that represents their glamorous image. Most of their pictures are crisp and the site is easy to navigate.
Black Halo produces denmark phone number list the kind of quality that instills confidence in its buyers and drives their success story. This shows that they know their audience’s needs and seek to fulfill them. The result is building a brand that attracts markets, just by its quality.
Part of Black Halo’s success is due to their narrowed-down niche as well, which makes their marketing more specific.
Shopify success story – SM Global
This Shopify website is the official ecommerce website for SM Entertainment, a South Korean Multinational Entertainment Company. Here, they sell K-pop artiste merchandise, albums, and other accessories.
Some of these K-pop bands include EXO, Girls Generation, and Super M.
What are they doing well?
SM Global’s Shopify success story can be attributed to several factors. These include their name, digital presence, and marketing strategies.
They utilize emails and SMS-based solutions for their marketing campaigns as shown below.