The next and final area I visited was SEA. This was all about optimizing paid advertising and paid traffic. This area is mostly about outbidding others. For example, I was surprised that you have to bid for your own company name on Google Ads. If you are not the highest bidder, another company will be shown when your name is searched for. I also learned how to create campaigns, manage budgets, and apply and analyze tracking. These areas were all shown to me on Google Ads. What I was not shown, but was explained, was landing page optimization. This is used to increase the conversion rate.
Conversion was explained to me like this: If a visitor to south africa phone number list the website becomes a customer, they have converted. The number of visitors to the website before one becomes a customer is the conversion rate. With SEA you also have to pay attention to the CPS (Cost Per Click). This is the amount you have to pay for the advertising when someone clicks on the website. And how much it costs until someone becomes a customer is the CPA (Cost Per Action). The prices for this vary depending on how much other companies in the same area pay or at special times. For example, on Black Friday the costs will go up.
During my time in the SEA team, I was able to attend several meetings with customers and a presentation of a new tool. I had an appointment where I was explained the paths you can take to learn a job in marketing. As an example, I'll take the apprenticeship as an e-commerce clerk. If you want to learn this job, you should have a good secondary school diploma.