Of note, Gen Z shoppers are the generation most likely to be very interested in accessing product ratings and reviews when considering a new (or new to them) product in a grocery store.
Younger In-Store Shoppers Have a Bigger Appetite for Reviews for New Grocery Products
When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?
But make no mistake: a belgium phone number list significant portion of consumers across all generations are interested in accessing reviews for new grocery and CPG products they’re considering while shopping in-store. Make sure they can find what they’re looking for.
The Presence of Reviews Boosts Purchase Likelihood In-Store
There’s risk involved with straying away from tried-and-true products. But as it turns out, the presence of reviews can help in-store shoppers overcome that risk.
When shopping in a brick-and-mortar grocery store, over half (58%) of consumers are more likely to purchase a grocery item they’ve never bought before if they’re able to read customer reviews first.
While shopping in a grocery store, are you more likely to purchase a grocery item that you’ve never purchased before if you are able to read customer reviews for that product (either while or before shopping)?
When considering new products, younger in-store shoppers are even more likely to be swayed by reviews. 78% of Gen Z’ers and 63% of Millennials say they’re more likely to purchase a new (to them) product while shopping in a grocery store if there are reviews available for the product in question, compared to 54% of Gen X’ers and 49% of Boomers.
Younger Shoppers are Especially Swayed by Reviews for New (to Them) Products
While shopping in a grocery store, are you more likely to purchase a grocery item that you’ve never purchased before if you are able to read customer reviews for that product (either while or before shopping)?