Design contest entry requirements
Any referral contest should have contest rules and precise requirements for Advocates and Friends to follow. This makes the contest fair and gives participants all the necessary information. (Contest rules also help protect you legally.)
Some of the rules to include in a contest are:
What the Advocate has to do to join the contest
What has to happen before the Advocate can receive a reward
What the Friend has to do canada phone number list (make a minimum purchase, start a subscription, etc.)
When the contest starts
When the contest ends
How Advocates can enter the contest raffle
How will winners be chosen
If the contest has location limits
Choose rewards for Advocates and Friends
In Friendbuy’s dashboard, Advocates are current customers who refer Friends or new customers. If it is a successful referral with the Friend converting and becoming a customer, the Advocate receives a reward, and the Friend gets an incentive.
The type of reward and incentive is central to the success of a referral contest – it has to be better than any referral campaigns offered by your brand.
You can choose to run a referral contest with a one-sided incentive, but it is better if both the Advocate and the Friend get rewards.
PRO TIP: Remember that the reward and incentive should be within your budget and ultimately increase your ROI. Speak to our team about what offerings make the most sense for your business.