Instagram Live is not the only streaming service on the Internet: YouTube was the pioneer and Facebook Live launched shortly after, but these applications have not experienced the same enthusiasm during the lockdown. How can this be explained?
We can already put forward a first reason which nurse database concerns the ease of access. Instagram Live allows users to follow people and be followed, but unlike Facebook, the "double meaning" is not required. In other words: you can follow someone, even if they do not follow you and vice versa.
In addition, Instagram Live streaming videos benefit from specific promotion: priority of content in the newsfeed, notifications concerning lives to users which must be deactivated separately.
In just a few clicks, the service allows you to connect to your favorite celebrity. The user will then feel like a "friend" who has access to the privacy of his idol, who will appear without makeup, in his living room, his kitchen, his gym or any other intimate place that one would not normally see.
Instagram Live between Roger Federer and Rafael Nadal on April 20.
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