Eva’s insights for retail: At Pretty Moment, audience segmentation ensures that campaigns speak directly to different types of customers. For example, one story might highlight the joy of getting ready for a cozy weekend retreat, while another emphasizes minimalist designs for those who value simplicity and functionality.
Greta's educational perspective: OPIT addresses the hopes and challenges of future students, such as the dream of advancing professionally or overcoming barriers to education. The content is designed to inspire confidence and action.
The power of authenticity
Authenticity breeds trust. Audiences are smart and quickly spot content that is inauthentic or overly polished.
Retail example: feature real customers or behind-the-scenes get phone number usa ontent that showcases genuine experiences with the brand’s products. These relatable stories foster deeper connections.
Education example: Greta shares how OPIT uses real student testimonials and success stories. Highlighting individual journeys – such as a student who combines work and study to earn a degree – demonstrates OPIT’s commitment to student success.
Structure and framework
Every great story has a structure: character, conflict, and resolution. This universal framework helps brands create compelling and effective narratives.
Eva's take: Pretty Moment's storytelling integrates products naturally, making them part of the narrative. For example, a story about someone preparing for a dream vacation could include Pretty Moment's travel accessories as an added element.
Greta’s approach: OPIT positions itself as the “mentor” in a student’s success story, guiding them through challenges like applying for financial aid or selecting the right program to achieve their goals.
Tools and tactics for effective storytelling
Media that works
Every audience prefers a different format, so selecting the right medium is key.
Eva's preference: Pretty Moment excels in highly visual formats like Instagram Stories, Reels, and short videos that showcase its products in