The concept of "marketing" is broad: we understand it as everything related to sales of goods and services. However, the concept of "medical service" is fundamentally different from other services.
Medicine is a special field, so marketing must be carried out taking into account many social, moral, ethical and legislative norms. The topic of health and beauty is delicate and requires appropriate presentation.
What influences the formation of a positive image of a clinic
The image of the clinic is created at every stage of the patient’s contact with your brand.
Clinic website
A website is a business card of any brand, including a medical clinic. Users pay attention to:
ease of navigation
aesthetic aspect of design
availability of contact information and feedback form
availability of information
availability of cases and certificates on doctors' pages
price list design.
Representation in social networks
Many users prefer to find out up-to-date information on social networks. This also applies to medical services. Having completed and active profiles on popular media platforms provides the following albania number data advantages:
brand promotion
attracting new patients
increasing your credibility
advertising of services
a fast and easy way to communicate with your patients.
Reviews on the Internet
Most patients read reviews before visiting a doctor or a clinic. What the user reads from the first few links in the search engine will determine your reputation.
No one is immune to negativity. If it so happens that when searching for information about your brand, users encounter negative reviews, then you need to work on improving your reputation. The industry that deals with reputation in search engines is called SERM marketing.
Administrative staff
The administrator is the first person the patient encounters in the clinic. He is responsible for the registration process, providing information and support at all stages of the treatment. The way the administrative staff works affects the level of patient satisfaction and, consequently, the image of the medical center.
Competent, polite and friendly administrators who are always ready to help a person improve your reputation. And on the contrary, rude staff pushes patients away. A person may refuse your services even before receiving a consultation with a doctor.
In addition, the administrator must have basic knowledge in marketing and the medical field.