Website development and launch

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A personal website of a doctor or clinic is necessary primarily for promotion on the Internet. Website functions:

Your own space for posting information about the clinic, doctors and services provided.
The main link in complex digital promotion. Without a website, there is no point in launching contextual advertising, SEO promotion and running social networks.
Formation of the image of a clinic or a doctor. For patients, the presence of a well-designed website is in itself a marker of quality and professionalism.

Preparation of expert video content
It is recommended to place special emphasis on video content. A dynamic image of a doctor inspires confidence and increases the desire to contact you.

Stages of creating an expert video:

preparation of a well-developed scenario
professional filming with appropriate equipment
attention to interior details and the appearance of the argentina number data specialist
post-processing and retouching
publication on the most relevant platforms.
Visiting and organizing events
For a doctor, participation in conferences and exhibitions is not only about gaining new knowledge and skills, but also about making a statement about oneself and strengthening one’s professional status. Attending events can be used as PR in medicine.

For large clinics and experienced doctors, an effective PR method can be organizing events for patients and doctors. For example, a dentistry clinic organizes a free master class on oral hygiene for children. Parents of young patients, seeing competent doctors and modern equipment, will more likely contact the clinic for treatment.

Another PR move for a clinic is to become a partner or sponsor of a major exhibition or conference.



Professional community
PR support for a doctor is aimed not only at patients, but also at fellow doctors. Recognition of high professional skills in the medical community, development of own courses and master classes, exchange of experience help to increase the recognition of the doctor. Many people study information in groups for doctors before contacting a specialist. It is also worth noting that each person can act as both a doctor and a patient.

In addition, the reputation of the doctor and the clinic is important for HR marketing. A PR campaign may aim to show the clinic chain as an excellent employer, which will attract new highly qualified specialists. A good reputation of the doctor among patients also increases his chances of employment.