The more structured information I have about my customers, the better I can communicate and interact usefully with them. From the historical information available in the synchronized CRM to the behavioral information obtained by marketing automation.
I will, based on my business processes that I know and on scoring and segmentation elements that I automatically set up, either engage my contact in a proposal or keep them in "nurturing" mode to give them enough relevant information. This allows me to detect weak signals of engagement.
We can act at the level of a contact or a company. For example, if 5 people from the same company are interested in the same service or product on my site on the same day, it is likely that the ecuador mobile database subject was discussed in a meeting. I can then alert my salesperson who will make an appointment with his contacts (perhaps different from those who came looking for information) to discuss the right subject.
What is the advantage of open source in a marketing automation solution?
The advantage of open source licensing modes in general, in softwaremartechas elsewhere, it is to go beyond the notion of property – the notion of capitalism of the last two centuries – to that of use, which corresponds to our current economy.
The code belongs to no one, therefore to everyone. It is fascinating to see more than 200 people from all over the world and with diverse interests actively collaborating. Competitors can collaborate and become coopetitors.
In less than 12 months, the solution was available in 22 languages and synchronizable with more than 200 market applications.
Furthermore, a company that gets support for the integration of its campaigns can change suppliers whenever it wants, since the code is not privatized. This provides freedom on the customer side, which forces the supplier to maintain optimal quality of service! There are no more traps in the commercial relationship, no more hidden costs, it is no longer possible to have a captive clientele to maximize future profits.