Content preparation

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The biggest misconception we encounter while working on the site is "help us with the technical and visual parts, and we will write the texts ourselves." But dentists are "sharpened" to write scientific articles, speak at conferences and defend dissertations. They write in a professional language, often not very understandable to ordinary people. And we remember that our target audience is people who do not understand the word "occlusion" and the abbreviation TMJ.

Therefore, it is more rational to entrust the preparation azerbaijan number data of content for the clinic’s website to a journalist who understands dentistry and can speak about complex things in simple language.

Photos are another content element that you should pay close attention to. Avoid using stock photos if you want to differentiate yourself from your competitors. Sometimes it is better to do without images at all than to fill your site with photos that a visitor encounters on every other dental site.

Order photos of doctors, equipment, offices and the clinic lobby from professionals. Amateur photos taken on a phone will harm the site and make it look cheaper.

Separately, we note that photographs from the “Before/After Treatment” series are especially trustworthy. They are a must. Provide them with a description of the clinical case, an explanation of what treatment was carried out, and a patient review. The main thing is not to forget to get written permission to publish the photographs. Otherwise, they may become a source of unnecessary problems.

Another recommendation. Don't get carried away with "bloody" shots. Even if they illustrate the most complex treatment that is performed only in your clinic. This can scare off the patient. It is better to leave the photos before and after the treatment. And describe the unpleasant process in words.