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In recent years, YouTube has managed to adapt to new trends in social media, and one of the most notable is the rise of short-form content. YouTube Shorts has emerged as a direct response to this trend, generating more than 70 billion daily views .

This feature, which allows content to be canada whatsapp number data produced up to 60 seconds long, has gained enormous popularity due to its ability to capture audience attention quickly and effectively. Short videos have become key for brands and creators, as 72% of the most viewed content is videos on social media.

However, the short-form format is nothing new on social media; platforms like TikTok or Instagram Reels have demonstrated the power of short videos to capture users’ interest in a matter of seconds. YouTube Shorts joins this trend with a significant advantage: the huge user base already established on the YouTube platform, which makes it easier for creators to expand their reach more quickly. In addition, it has grown to such an extent that 25% of YouTube creators are already making money through Shorts.