The "anchoring effect" is a psychological phenomenon in which the first numbers or information presented strongly influence subsequent judgments .
When negotiating price, offering a higher price initially can make a later discount seem very attractive.
Facilitate price negotiations and proposal decision-making
Offer higher prices and plans first
By taking advantage of the anchoring effect, by presenting a cameroon number data higher price or plan first, the plans and prices presented afterwards will seem relatively cheaper and better value. This means that if a customer is first presented with something they perceive as "a little expensive," and then is offered a mid-range or cheaper option, that option may seem more attractive.
Highlight big discounts to show value
Highlighting the regular price of a product or service and then offering a significant discount can help customers feel like they're getting a great deal. By setting a high anchor price first and then showing the discount from that, the discounted price becomes more attractive in comparison.
Example : "The regular price is XX yen, but right now it's 30% off at XX yen!" Use the regular price as an anchor to present a discount.
Bandwagon effect
The "bandwagon effect" refers to the tendency to jump on the bandwagon, based on the psychological belief that "if many people support it, it must be good." People often base their decisions on the choices of others, and are especially prone to refer to the behavior of others in uncertain situations.
In B2B sales, highlighting that other customers are using the same product or service can reassure customers and increase the credibility of your proposal.
Strengthen your offer to drive purchases and engagements
In sales situations, this bandwagon effect can be used to encourage purchases and contracts by giving customers a sense of security and trust that "other people are using it, so it's safe" or "a lot of people have chosen it."