About HubSpot and Generative AI

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HubSpot is an integrated CRM platform that connects all your marketing, sales, and customer support operations .

The introduction of AI features was announced in September 2023, and in June 2024, Spotlight (HubSpot's twice-yearly announcement of new products) introduced more than 100 updates including the addition of AI features.

In order to use the HubSpot AI features explained in this chile number data article , you'll need to select "AI Assistant" from the HubSpot settings screen and turn on "Content Prompts" and "Customer Analytics . "

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What is generative AI?
" Generative AI" is a type of machine learning that has the ability to generate new content based on large amounts of data .

A major difference between generative AI and conventional AI is that it has the ability to generate new content . Conventional AI learns from data and outputs the optimal content from existing content, while generative AI creates new answers after learning and making predictions.

Representative examples of generative AI include models that generate sentences, such as Chat GPT, and image generation models, such as Runway AI.