Our blog has detailed instructions on how to use SCAN to track company mentions in Telegram , including mentions in text or in a picture without a link to the company's channel.
We set up the SCAN Telegram bot feed so that it would track mentions of PIK Group in connection with the Petersburg residential complex.
Push notifications on your smartphone screen
Push notifications from Telegram bot
The SCAN bot sends notifications with a note indicating how many subscribers there are in the channel that mentioned PIK Group.
Company mentions feed in Telegram
Telegram bot message feed
The bot tracks mentions not only in channels, but colombia mobile database lso in chats. For example, it reports that in the chat of a channel of one of the housing complexes, a subscriber posted a screenshot that mentions GC "PIK".
Company mention in image
An example of a mention recognized by SCAN in a picture in Telegram
Thus, SCAN provides full monitoring of mentions in Telegram for cases when it is important to precisely track the reaction to news items.
Analyze the distribution of news items across multiple channels
As a rule, advertising campaigns are launched simultaneously in the media and on social networks - and it is important for the press service to see how information is distributed in different communication channels.
To analyze the dynamics and scale of how the news "spreads" in the media, it is convenient to use Info-reasons . You can estimate the number of sources, coverage, visibility and track the overall dynamics of publications over time.
Dynamics of publications, total coverage and visibility of news in the media
Statistics of the distribution of news about a residential area in the media
Let's see how the same news spread on social networks.
Sources of news mentions in social networks
The number of mentions of the new residential complex in social networks (Instagram and Facebook are social networks owned by the American company Meta, whose activities are recognized as extremist and banned in the Russian Federation).
In terms of the number of mentions, advertising in social networks shows higher values than in the media. At the same time, the placement of commercial posts in Telegram is second only to advertising in VK.
To assess the reach of a news item in social networks, we compile a “Top Messages” report: it provides an audience indicator for the most resonant messages mentioning a new residential area.
Top Social Media Posts by Reach
The Top Messages report for assessing the reach of advertising on social networks (Instagram and Facebook are social networks owned by the American company Meta, whose activities are recognized as extremist and banned in the Russian Federation)
If you need to evaluate the reach in each social network separately, you need to download this report to Excel and filter by network names. This way you can draw a conclusion about which advertising channels provide the greatest audience reach.
Assessing the effectiveness of different communication channels helps to make the promotion of similar news in the future as effective as possible.
We hope this article will help you fully enjoy the analysis of advertising TGStat helps evaluate advertising placements in the messenger in order to select channels as clearly as possible, select news items and generate advertising content for Telegram. Monitoring media and social networks in SKAN is indispensable for comparing the effectiveness of advertising on different platforms and optimally allocating resources for your company's PR.