If you’re getting support tickets, emails, or calls from customers complaining that their cards are being declined on your eCommerce website, you could be losing sales.
Network declines are an inevitable part of doing business and accepting card payments, but they’re frustrating for both customers and merchants. Fortunately, there are steps you can take to prevent declines and increase your payment authorization rate.
Keep reading to learn:
What network declines are
How to manage network declines
How to increase payment authorization rates
How Shopify can help
What are network declines?
Network declines occur when greece mobile database your customer’s credit card network rejects requests to authorize a payment. Some customers might troubleshoot a network decline by entering their credit card information again or by trying a different card or payment method. Other shoppers might contact you and ask for help.
In the best case scenario, patient customers are eventually able to check out. In the worst case scenario, impatient customers not only abandon their carts, but they also never shop with you again and leave a poor review.
The bottom line: network declines are bad for business. It’s crucial for online merchants to reduce network declines, and thereby increase payment authorization rates, to improve sales and customer satisfaction.
How to manage network declines
Unfortunately, declines are a normal part of doing business online. The good news is, if you manage network declines effectively, you can minimize their impact on sales. Here’s how to do just that.