Custom Segments (formerly Custom Audiences (Custom Intent/Custom Affinity))

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Custom segments allow you to specify URLs, keywords, or apps, and deliver ads to sites that contain related content or to users who are interested in the sites at the specified URLs .

It can be delivered through both Google and Yahoo!, and whereas affinity categories and purchase-oriented audiences allow you to select targets from a list of existing genres, you can freely set target keywords and URLs.

Therefore, if you have a clear image of the target you want, or if you combine it with other targeting, you can deliver to your ideal target with pinpoint accuracy. There are three items that can be set in a custom segment.

item detail
keyword Ads are delivered to users who searched for a specified keyword or who are interested in that keyword.
Website Deliver ads to users who visit websites similar to the specified URL
Apps Deliver ads to users who have downloaded and are using cambodia number data apps similar to the specified app. *Ads will not be displayed in the specified app.
Three items that can be set in custom segments
▼ For details on Google's custom segments (custom audiences), click here

What is Google Ads Custom Audience? Two benefits of integration and basic setup

Did you know that Google's Custom Intent and Custom Affinity have been integrated to become "Custom Audiences"? We've introduced the changes and benefits of the integration, and have also summarized the specific setup method in an easy-to-understand manner. In addition, we've highlighted two points of caution that we learned from delivering, so why not check them out and try setting them up?


Customer Match
Customer Match is a targeting method available only through Google that delivers ads based on customer information held by the advertiser, such as email addresses and phone numbers .

Since personal information is used, there are detailed criteria for distribution, such as applying for distribution permission from the media (whitelist application), having a track record of complying with policies in past ad distribution, and having a customer information list with more than 1,000 items. Please check the official help page for details.

One way to use it is to encourage repeat purchases by providing sales information to a list of users who have previously purchased your products.