Recommendations to optimize web performance

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Now that we've talked about how important it is to have a fast website, I'd like to share some basic tips to help you improve the speed of your website.

1. Optimize your images
Images are an essential part of a website, but over-sized albania mobile database images can slow down navigation. We can greatly optimize the performance of our website with user-friendly formats and compression tools.

We often tend to think that larger size and higher resolution mean better quality, but we have to stop and think about what our images are going to be used for. An image to create an advertising poster for a bus stop shelter is not the same as an image intended for a website banner. The former will need much higher resolution and size than the latter.

On a website, we are looking for a balance between image quality and weight. We want visually competent but lightweight photos. That is why an interesting trend is the new image formats AVIF and WebP .

To simplify, we can define AVIF as an evolution of JPEG in terms of efficient compression and HDR support, and WebP as an evolution of PNG due to its ability to combine lossy and lossless compression, as well as support for transparency and animations. Today we have plugins that allow us to automatically transform all the photographs on our website into these formats, ensuring an improvement in the performance of our website.