Optimize templates for a good user experience

[samiaseo222]

The visual effect of your email will lead to greater interaction from recipients and the best way to achieve this is to choose an appropriate email template that helps highlight the message you want to convey.

Nowadays, the vast majority of email marketing platforms have a multitude of template models that can be adapted to the brand image or at least with the possibility of building the template you austria mobile database want yourself. They are very simple and easy to use builders for any user, without having prior knowledge. Within them, you can easily add a call to action or CTA (Call to Action) , which guides the reader to the content that interests us. For example, download buttons for a technical sheet or access to a corporate video.

Whatever template you use, it's best to use design elements that make it easy to quickly understand the content : bold headlines, a main image, short paragraphs, and the aforementioned call to action clearly visible.

If your recipients are unhappy with the emails you send them, the best thing to do is to include the option to unsubscribe via a clearly visible “Unsubscribe” button , usually at the bottom of the email. At the same time, there are people who prefer to read an email as a web page (in the browser) and thus avoid the limitations of certain email clients. For this reason, a “Web version/View in browser” link is often added , which allows them to view the email in their default browser.

Last but not least, optimize your email template for mobile devices to create effective marketing emails . Not taking this into account can be very negative for the brand, since a good adaptation to mobile devices generates 24% more clicks on emails . Although it sounds complex, email marketing managers have “responsive” designs or those adapted to multiple devices that avoid designing them from scratch.