Portuguese, is the most observed metric in

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A content strategy can involve several types of conversion, as the purchasing process has several steps. Therefore increasing the conversion rate Therefore, increasing the conversion rate is directly related to the success of a business, as it corresponds to the strategic objectives selected for it. Having this number in mind means knowing exactly how your company's efforts are going to achieve its objectives and, consequently, optimizing these results.

What is the relationship between conversion rate and ROI?ROI, or return chinese malaysia data on investment, in advertising campaigns and Marketing strategies — and the conversion rate is always in dialogue with it, even though its application is broader. In a Content Marketing strategy In a Content Marketing strategy, several tests can be carried out throughout the stages of the purchase process, including before and after the sale.

Therefore, if we intend to optimize ROI, we will need to increase the various conversion rates that are part of the communication and sales process. On a corporate blog, for example, we can improve the conversion of several items, such as: traffic; lead generation; SQL (leads qualified for sale); sales; upsell (sale of superior products or larger service packages); cross sell (sale of complementary products).