How to integrate the World Days calendar into your marketing campaigns

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We could classify the different International and World Days into a multitude of categories related to the specific topic they focus on. However, in the field of shopping centres, we are going to simplify it and stick to two types :

Events that aim to raise awareness about a bolivia mobile database particular problem . For example: the International Day against Gender Violence or World Cancer Day.
The days that are approached in a much more relaxed way due to their nature . Some examples would be: International Pizza Day, Tortilla Pincho Day or World Beer Day.
Obviously, not all World or International Days can be celebrated by a shopping centre. It is the job of the manager and the communication agency to determine and select which ones will be suitable for enhancing the centre's image and what their objectives will be .

This last point also applies to the profiles of your brand's professionals . A company's presence on professional social networks, especially LinkedIn, is not just about the official page, it is about the sum of all its employees.

Content shared in a B2B social media strategy should be engaging . It’s nice to get likes, comments, or shares, but those actions don’t just happen on their own. Users need to have a reason to be interested in clicking . To achieve this, there are a number of tricks to increase engagement: posting multiple times a day, using eye-catching images, using concise and easy-to-digest language, or keeping up with keywords and trends.

Ultimately, these sessions will be used to provide relational content within the shopping centre, connect with customers and operators , as well as achieve greater footfall in the case of offline campaigns and better results on social networks in the case of digital campaigns.