Shopping malls and the media in 2021

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Covid-19 has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make an extra effort on websites and social networks to provide customers with updated information on multiple aspects: new services, changes in capacity and access conditions, extensions and restrictions on opening hours,

data on health and safety measures, online canada mobile database actions that replace initiatives and events that previously took place in the shopping centre...

However, these new demands of the online strategy, almost always carried out on the shopping centre's own digital channels, should not make us neglect the relationship with traditional media (press, radio and television). Shopping centres are major economic agents in the territory in which they operate and many of the residents in said territory, even if they are users of social networks, continue to use traditional media to obtain information relevant to their daily lives and, on many occasions, to contrast what they receive through their social networks. Nobody escapes the fact that, when any news or event reaches us through our personal networks, we all immediately go to local newspapers and radio stations , or to regional television, in search of confirmation and 'validation' of the information.