Advantages of using a landing page in industrial marketing

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The main advantage of a landing page is that it generates leads . Converting these users into business prospects allows us to provide the sales team with a hot contact who, depending on their quality and the stage of the buyer's journey , will be of great value to advance the sale or to start building a relationship with them.

What advantages does it have for your business?

Assessing the quality of leads . It is not the china mobile database same thing if a user has requested a downloadable product as if they have directly requested a specific quote. The value of each action varies, and in the end, it is a way of measuring whether these hot leads that have actively shown interest have greater or lesser potential for your sales team. This way of prioritizing leads and determining whether or not they are ready for the final purchase is called lead scoring , and the strategy to cultivate them is called lead nurturing .

Return on investment . The cost-effectiveness ratio is very high when it comes to generating a good database of potential clients . A very useful option for obtaining business opportunities that is active 24/7 and allows us to manage a considerable volume of leads for the sales team.
Segment and get to know your contacts better : depending on the type of content we are offering, we can better determine the profile of our buyer personas. In B2B companies, it helps us define which people contact us from other companies, the positions they hold, the decision-making capacity they have, etc.