What a progress bar might look like

[suchona.kani.z]

Show the customer what to expect. Put a progress bar in the shopping cart . The progress bar tells how far the customer is in the order and what all the steps are. Start with simple questions (e.g. email), end with important ones (payment selection).

For example, this is what the progress bar of the popular fashion e-shop Zoot looks like . The customer knows that there are 3 steps ahead of them . At the same time, they are constantly reassured that everything is fine – they can return the goods, shipping is free, etc.


It is ideal if there is nothing in the customer's cart that distracts them from their purchase . The only option to click should be the " Continue" button . Eliminate other influences - they are not needed here. Also play with the button texts . Tell the user straight away what awaits them in the next step. Instead of " Continue", use the text " Select shipping" and the like.

Require mandatory registration at this step? You're missing fantuan database out on up to 25% of conversions . If you insist on registration, talk about it after the customer places their order. Be kind and human. Which sounds better to you?

Do you shop often? Register.

Thank you for your purchase. We are very happy to meet you. Filling in the address is always annoying, but it's over for you. Want to know the secret? When you register, you will never have to fill in the address again. In addition, we have prepared a 200 CZK discount for our loyal fans. What do you think? Shall we slap each other?

You can also register using social networks.

Mistake #5: The form must not be a punishment
Many e-shops require meaningless data and understandably users don't want to fill it in. This problem applies to forms in general, not just shopping forms.

Don't burden the customer with nonsense - what's the point of your title or age? It may have advantages for your marketing department, but asking about age is a bit indiscreet, don't you think? Do you require a mobile phone? Is it absolutely necessary? Czechs perceive their phone as very private. So if you want it, give them a very good reason.

The form should ideally be in 1 column . Provide a tooltip for each field. Always put the tooltip above the field, not in it. When the user starts filling in the field, they lose the tooltip. Another common mistake is to have so many options that the user gets lost.

Too many options will confuse customers

By the way, Amazon did an interesting experiment: it set free shipping for all countries except France, and the French paid 5 CZK for shipping. It turned out that free shipping is an interesting selling point . Turnover everywhere except France increased by 30%. Consider whether you can take advantage of this too.

Mistake #6: Summarize the order
Before the customer finally places an order, summarize what they are ordering and what information they have given you about themselves. Prepare a thank you page that the user will see after submitting their order. These pages have great potential, so invite a copywriter to work on them .

What should appear on the thank you page:
Thanks

Because it's decent.

Assurance

Reassure the customer that there is nothing to worry about. For example: “The books are on their way to you. Our readers loved these titles, and we’re sure you will too.”

Next offer

Offer the user something interesting extra: a discount on their next purchase, a blog subscription, or an e-book with recipes.

Information about what will happen

Tell the user what to expect. For example: "The books are on their way, you will be contacted by the postman in two days when they can deliver the books."