90% of B2B marketers say they

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Short-form content, such as infographics and blog posts, is also named by B2B buyers as the content type they find most appealing. (Demand Gen Report)

“There’s a big push in content marketing to create long-form content, even if you don’t necessarily have a great deal of new data and research to share. While there is always a place for longer blogs, B2B marketers should consider when they can make their content shorter and more visual. This will make it easier for their audience to quickly parse and share, and could even increase your odds of acquiring links.” – Harry Mackin, Content Strategist, TopRank Marketing

The content types B2B buyers say they rely on afghanistan telegram data most at each stage of their journey are webinars (early), case studies (middle), and demos (late). (Demand Gen Report)

Read on our blog: Keys to Creating Case Studies That Get Results

89% of B2B marketers said they expected webinars to be effective for brand awareness and lead generation in 2024. (Sagefrog)

use organic social media to distribute content. (CMI)

84% of B2B marketers say LinkedIn is the social media platform that delivers the best value. (CMI)