Craft a compelling cold calling script

[nishat@264]

Hey Bob, I saw you added Jason to the team on the enterprise side. I’m assuming that means you guys are planning to move upmarket in 2025. With that will come additional complexities in the sales cycle, longer sales, and more stakeholders. Dock is great for handling all of that."

With such a relevant, specific reason for calling, it’s hard for his leads to brush him off without hearing him out.

While spontaneity has its place, a well-crafted script ensures you cover essential points and stay on message.

Your script should include an engaging armenia whatsapp data introduction, a value proposition tailored to your prospect, anticipated objections with prepared responses, and a clear call to action.

The script our SDRs use at Cognism is broken down into five segments:

Opening:
Quickly state your name and company. Then, share how you found the lead and why you’re calling them (e.g., “I saw you manage a large SDR team”), and ask for 30 seconds to explain the nature of your call.

Pitch:
After getting permission, deliver a clear, concise, easy-to-remember pitch tailored to the individual lead. (e.g. “We help SaaS brands create lead lists with our B2B prospecting tool, which contains 400 million B2B profiles.