What is the situation of companies post-crisis?

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Among the 1,400 managers who declared having experienced a major crisis, 42% stated that their organizations were even better post-crisis.

Furthermore, some of them highlighted that they were also able to increase revenues due to the actions taken during the process.

In this sense, it is worth highlighting that Brazil is above the world average: 57% of Brazilian companies stated that they had fared better after a serious crisis and only 16% said they had come out in a worse position.

This data shows the different implications that a negative event can have for different companies. Furthermore, in recent years, for example, the different economic problems experienced by Brazilians have not prevented some sectors — such as tourism, food and Digital Marketing — from maintaining their growth.

In other words, we cannot get caught up in generalizations; we south africa telegram data must see the different possibilities we have to overcome a crisis.

What is the role of Marketing at different stages of a business?
Marketing is not limited to advertising and publicity. Marketing strategies also include conducting research, defining and updating business models, creating products and services, developing and strengthening brands, generating engagement and relationships, educating consumers and innovating businesses.

In other words, the role of Marketing is to guide a company throughout its entire trajectory in the market.

So, there’s not much point in not investing in Marketing in times of crisis, right?

After all, nowadays, people are not only looking for products and services , they are looking for knowledge, involvement, experiences, values ​​and relevant attitudes. Therefore, just like business management, Marketing also needs to be thought of in a broad and dynamic way.

But how does this apply to times of crisis?

Marketing as a tool for understanding
In short, one of the main roles of Marketing is to position a company in a market, that is, to evaluate the current economic situation, legal issues, partners, competitors and, mainly, the consumers it intends to reach.

During crises, especially, it is extremely important to understand the circumstances in order to act as quickly and rationally as possible. This way, you can achieve positive results even during crises.

Marketing for continuity
Putting Marketing beyond products and services, we can say that it is also a solution to maintain the continuity of the company amid all types of obstacles , even in extreme situations.

The power of business resilience is something quite particular, after all, each organization lives a reality, regardless of its size, stage or segment.

However, remaining silent or disappearing during a bad moment encourages – and a lot of – fears and rumors, as well as severely harming your recovery after the crisis.

Therefore, one of the best things to do during a difficult period is to strengthen relationships with the public and increase their trust in your brand. This way, at the first sign of stabilization, the company will be able to resume sales with maximum traction.

Marketing in times of crisis
Marketing as a tool for innovation
Over the past five years, we have seen the success of ride-hailing and delivery services, and we have seen streaming platforms steal the spotlight from major film studios.

Furthermore, we have also observed the growth of e-commerce , digital services and changes in the communication of companies that are increasingly present on the internet.

Thus, we see that innovation is necessary. However, it is not enough to change just for the sake of it; it is necessary to evolve in a coherent manner, in accordance with the transformations that are gradually consolidating themselves in the daily lives of companies and consumers.