In order to increase the loading speed of a website hosted in China, many companies recommend using a content delivery network (CDN). CDNs ensure greater security, better crawlability and ultimately a better page rank. Here, too, local providers are recommended over international providers, as the latter are sometimes blocked by the Great Firewall. In China too, research tools are indispensable for SEO specialists If you want to be successful with Baidu marketing, you need the right research tools, just like with Google . Many tools commonly used in the West can only be accessed in China via a VPN connection.
They are therefore usually too imprecise for successful search engine optimization. at the tools that the major Chinese search engines themselves make available to Internet users. Just like Google, the most important Chinese search engines also offer so-called “dropdown keyword suggestions”. Online marketing managers of BB companies can use these to get inspiration and get see singapore number data a first impression of which phrases Chinese Internet users prefer to search for in connection with their own company and its products. For example, if you search for (Chinese for “BASF”), Baidu will suggest the following phrases, among others: (BASF China Ltd.
Recruitment), (BASF + trading company)). At Siemens, Baidu suggests, among other things: (Siemens transmitters) (Siemens refrigerators). It is definitely worth comparing the suggestions from different search engines, such as Baidu, Shenma or Sogou. Baidu Keyword Planner: Still indispensable for BB companies Below the search results, Baidu and other search engines suggest a series of other terms that Internet users search for in connection with the entered keyword. Online marketing managers are shown a list of search results when they click on the individual terms listed there. The Baidu Keyword Planner is a free research tool that is integrated into the Baidu Tuiguang advertising platform.