Raise the level of your employees and managers

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The second major part of LinkedIn’s June 2023 algorithm update was an emphasis on increasing the reach of content to existing connections and followers. This development underscores the value of employee advocacy and thought leadership from executives, helping your brand reach the network your team has built over their careers.

The downside is that this change can make it portugal mobile database even harder to reach unknown audiences with branded content. To counter this, work on growing your brand’s organic following and building awareness with paid PPC campaigns .

Connect multimedia
This point is straightforward and nothing new, but LinkedIn content will generally have a better chance of success if it includes engaging creative. Use vivid images, compelling videos (with captions!), and a variety of content formats.

According to LinkedIn, posts with images have, on average, twice as many comments as those without them, while using video leads to a fivefold increase in engagement .

Use influencer marketing on LinkedIn
Deploying an influencer marketing strategy on LinkedIn will help your brand align with much of what the platform’s algorithm prioritizes today: expertise, authentic networks, and relevant content.

Stay human and approachable to navigate the changes
LinkedIn’s algorithm development is not fundamentally different from Google’s search algorithm development. Both intend to prioritize content that is relevant, high-quality, and shaped by human creativity and expertise. This is the key to making your marketing breakthrough as AI continues to saturate the content landscape and audiences increasingly demand content.