Why connect emailing with a CRM system?

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Well-designed email marketing can really do wonders. And if you connect it to a CRM system, you can look forward to miracles. Through emails, you will stay in touch with your customers, you will develop your relationship. A good CRM system will allow you to get to know these relationships in depth and manage them effectively.

How CRM will enrich your emailing
The benefits of email marketing are well known. Thanks to it, you can build and maintain relationships with customers cheaply but effectively . Email marketing solutions provide features for correct targeting, personalization and easy evaluation of results.

To understand the benefits of CRM, let's clarify what it actually is. The abbreviation CRM comes from the English name Customer Relationship Management, i.e. customer relationship management. CRM software collects the necessary data about your customers and allows you to better sort this information. They can also evaluate all business activities instagram database of the company.

CRM not only collects information about customers and their needs , but also about:

all business transactions,
marketing channel strategy,
customer services.
It is therefore clear that connecting e-mailing with a CRM system will open up new horizons for you . You will also save time, money and reduce the risk of human error.

CRM that also handles emailing
There are various online marketing tools and software for mass email sending available on the market today. And some are already connected to the CRM system. One of them is the FLOWii system – CRM and email marketing software in one. FLOWii can send your newsletter to a selected contact database and measure and evaluate the campaign. A big advantage is the personalization of emails. If you already work with FLOWii, you don't have to import, export or create new lists . All you need to do is clean and update the database regularly. In addition, you can segment contacts for different campaigns.